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The domain lbxco.heavymachinesinc.com states the following, "of Memphis, Tennessee, is a Link-Belt dealer supplying heavy-duty, excavators for forestry, demolition and material handling needs." We observed that the website also stated " Our mission at HMI is to add value to the customers business and to build long-term relationships through complementary business activities in the areas of equipment sales, customer service and Industrial Services." The header had link-belt as the highest ranking keyword. This keyword was followed by heavy machines inc, excavators, and memphis which isn't as urgent as link-belt. The other words the site used was tennessee. tn is also included but might not be understood by search engines.